Description

The Advertising-Marketing Policy and Procedures explains how a mortgage company must consider all aspects of advertising and marketing when evaluating the key regulations governing the mortgage industry. Advertising in the mortgage industry is regulated by both federal and state laws, which explicitly defines what can and can’t be included in marketing and promotional materials. This policy outlines the key compliance requirements and identifies specific procedures that must be followed to ensure all mortgage advertising campaigns are compliant.

It includes best practices for reviewing and approving marketing content, as well as important considerations that must be communicated to all staff and mortgage loan originators on all types of advertising and marketing platforms.